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IE University

BMD was invited to design a series of posters for IE School of Architecture & Design’s Fall 2018 lecture series, centred around the theme “Strategy is ______.” Our design is built around the notion of strategy as a process of moving into focus, from the ambiguous state of ideation, to the clarity of creation. Blurred portraits of each guest lecturer capture a moment between these stages and evoke the intimacy behind the mystery of discovery—a journey at once personal to each creative, yet universal in the fluidity of the process.

Created at Bruce Mau Design
A Bruce Mau Design Project

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