adidas Fútbol Society Atlanta

A cultural hub and premium brand experience, adidas Fútbol Society is a content-generating platform to reach fútbol fans across North America. 

It’s an authentic celebration of fútbol and the culture born from it. With athlete appearances, music, local legends, exclusive product drops, collaborations, and a one-of-a-kind local flavor, the adidas Fútbol Society invites key communities to co-author fútbol culture alongside adidas.

In it's 2025 edition, we popped up in Atlanta, and prioritized local flair, with an elevation of the 2024 adidas Fútbol Society visual language. Local cultural stewards participated in a panel discussion, we collaborated with local artists, and threw a creator hour to celebrate game day in style.