Stanley 1913 x Jennie

In the heart of Hollywood, we launched a media preview and public pop-up to debut the Stanley 1913 x JENNIE limited-edition collection in Midnight Ruby. Designed for K-pop lovers and style seekers, the space brought JENNIE’s world to life through a backstage-inspired aesthetic—complete with a floral roadcase centerpiece, photo moments, a charm station, and DJ sets. Beyond celebrating the collab, the activation became a powerful way to introduce new fandoms to an iconic heritage brand, driving significant new-to-file engagement and expanding Stanley’s cultural reach.